TikTok is one of the most widely used platforms in the world today. As of January 2021, it has more than one billion users per month consuming the app. This makes companies feel attracted to advertise their brand and reach the audience in a way they could not do before. These are some of the reasons for TikTok’s global success.
Why is advertising so successful on TikTok?
In addition to being one of the most downloaded and consumed apps by the user globally, TikTok’s format allows for short videos to capture the audience’s attention.
Some of the outstanding features of the app are that it has specific and advanced targeting options and innovative and creative advertising features. In addition, it allows for making attractive advertising campaigns that attract the user’s attention, especially because it is not full of ads and does not overwhelm the consumer.
In short, brands bet on TikTok because they know that they can spread messages quickly, get a lot of reaches and, therefore, get more profit and visibility. In addition, TikTok allows you to work with different influencers depending on the audience you want to reach.
Can all companies be successful on TikTok?
A priori, the answer would be yes, since if they have a good communication department, with good strategies in place, they can exploit the potential that TikTok has.
But, it is true that there are two questions that can be answered to detect in more depth whether a company has a niche in TikTok: What is your target audience? How much budget does your company have for communication?
First of all, if your company’s audience is between 14 and 30 years old, TikTok is the platform you should exploit. It is the social network most used by this group of people today (although a more adult age trend is beginning to be observed in the use of the application). Funny and short messages are what attract this audience and that is just what TikTok offers.
Secondly, depending on your company’s budget, you may or may not be able to invest in advertising on this social network. Some of the prices that TikTok currently has are as follows:
- Ads per brand acquisition: between $20,000 and $200,000, depending on the duration of the campaign.
- Challenges carrying hashtags: $150,000 each week.
- TikTok influencers: between $600 and $1,000 per day, depending on the number of followers they have.
Success stories
The Liverpool F.C. soccer team was the first English team to join the platform and create content that quickly caught the attention of thousands of users until reaching the 6.5 million followers they currently have. To learn how to buy tiktok followers, be sure to visit their page to get more useful information.
The energy drink brand Red Bull has also been famous for linking videos with the essence of the brand how sports and risk. Some examples of viral videos have been mountain bike stunts and motorcycle jumps.
Walmart has also delved into the world of Tik Tok by working with influencers from different fields to encourage their followers to post videos using, for example, the hashtag #DealDropDance (because of the Black Friday theme). These posts yielded a reach of more than 17 million followers.
The McDonald’s restaurant chain has also made its presence felt on this platform. They currently have 2 million followers and have launched challenges using hashtags as well as working with different influencers around the world. They have a creative and dynamic profile that attracts the attention of different types of audiences.
